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Interview [East Asia]

Dezhou Huayuan Eco-Technology

Customer Interview


Dezhou Huayuan Eco-Technology Co., Ltd.

Special Interview with Mr. Fuhua Wang,
the President of Dezhou Huayuan Eco-Technology Co., Ltd.

2010 Winter

Dezhou Huayuan Eco-Technology Co., Ltd. is one of the biggest users of Lenzing Fibers in China and known for producing high quality yarns of viscose ring yarn as well as VORTEX yarn. They are one of the leading companies that enjoy a huge popularity from users across the world.
Especially in the field of VORTEX type yarn, they produce one of the highest quality yarns in China.

We had an opportunity to interview Mr. Fuhua Wang, president of this growing company.

Mr. Fuhua Wang

Mr. Fuhua Wang
the President of
Dezhou Huayuan Eco-Technology Co., Ltd.

Would you tell us what type of material is popular in the Chinese market? Please explain to us the current trend in the textile industry.
Mr. Wang
In today's China, the key factors are labor-saving during the spinning process and product differentiation.
More and more manual winders are being replaced by automatic winders, because of a steep rise in wages, as well as a lack of labor power.
Also, as the Chinese market expands, product differentiation is required more than ever before.
Please tell us about the current situation that your company is in.
Mr. Wang
Since 2008, our business performance has developed steadily.
One of the major reasons for this is that especially since 2009, more companies began to produce Viscose type materials, which had a high demand because of the market's trend, and hence we have been faced with severe competition.
We are planning to utilize VORTEX that enables us to clearly differentiate our product in the Viscose market, and produce more types of yarns in smaller lots.
Also, we need to get ahead of the low-cost competition with automatic winders, which we have set our sights on as our next investment.
VORTEX861 Spinning Machine at Dezhou Huayuan Eco-Technology Co., Ltd.

VORTEX861 Spinning Machine at Dezhou Huayuan Eco-Technology Co., Ltd.

Please tell us the reason why you choose the VORTEX spinning machine.
Mr. Wang
VORTEX spinning machine's potential and its yarn's functionality were of course decisive factors for us. In addition to this, we highly value the fact that it is advantageous on labor-savings.
We already knew in April 2007 when we first ordered VORTEX machines, that the time of a lack of labor power was coming in the near future.
For these reasons, we have been increasing our investment in the machine.
Would you tell us what kind of VORTEX products are popular?
Mr. Wang
Viscose type VORTEX yarn is popular. However, because Viscose type VORTEX spinning is easy, it is expected to intensify the competition in the market.
Therefore, we would like to develop 100% polyester VORTEX yarn, which is a material with future potential.
If 100% polyester VORTEX yarn could be used for sportswear, it would be a significant element for expanding the market.
We would like Muratec to have an even greater collaboration with us.
Please tell us your honest opinion on usability of the VORTEX spinning machine and Muratec.
Mr. Wang
The market for VORTEX yarn was extremely good this past year.
Even in this situation, your after-purchase service is always quick and friendly at the same time, and we are grateful to Muratec. We would like you to try more aggressively to improve your machines' functions from machine operability and a production control perspective.
Our company plans to improve our ability to produce more types of yarns in smaller lots, and also to develop products with high functionality.
We cannot do this without Muratec's support on the hardware side.
VORTEX861 Spinning Machine at Dezhou Huayuan Eco-Technology Co., Ltd.

VORTEX861 Spinning Machine at Dezhou Huayuan Eco-Technology Co., Ltd.

Dezhou Huayuan Eco-Technology

Dezhou, Shandong, P.R.China

Dezhou Huayuan Eco-Technology

Dezhou Huayuan Eco-Technology

Dezhou Huayuan Eco-Technology Co., Ltd. started its spinning operation in 2004.

From the beginning, they have developed a policy to differentiate themselves from other companies, and focused on yarns that were not very common at that time, such as compact yarn and siro yarn.

In the last five years, the company's business has grown rapidly. They are now one of the major companies in Dezhou city, Shandong province in China, having 120,000 spinning units.

At present, they have 30 units of No.21C Automatic Winder, and 16 units of VORTEX861 Spinning Machine by Muratec.
They produce a wide range of yarn counts from Ne 10 to Ne 100, and they are actively working on developing new products, such as differentiated Viscose fibers by Lenzing, bamboo and soy fibers.

In 2010, they are expected to put more investment into purchasing 500,000 square meters of land, automatic winders and VORTEX spinning machines.

The above information was written in January 2010.