Muratec DNA

Corporate Philosophy・Corporate Slogan

When Teisuke Murata founded Nishijin Jacquard Mfg. 90 years ago, he made his personal motto, “Health, sincerity, and effort,” the driving force of the company’s spirit and the foundation of the company’s management principle, a principle that would remain a guiding concept for business as the company evolved into Muratec.

In 1995, Muratec introduced a new corporate philosophy to commemorate its 60th anniversary and celebrate its reemergence from the collapse of the Bubble Economy and expansion from textile machinery to machine tools, logistics, and information equipment.

We shall strive to expand
the boundaries of technological advancement,
provide meaningful products
that enrich the lives of our customers,
bring prosperity to each of our employees
and lead society to a better tomorrow.

Now, 30 years later, we have adopted a new corporate slogan, “Innovation. Mark the turning point,” as a result of a Group-wide decision made in 2023 to further review and deepen our commitment to our corporate philosophy.
This new slogan expresses the essence of our corporate philosophy: “Expand the boundaries of technological advancement,” and “Provide meaningful products that enrich the lives of our customers.” It also expresses our commitment to maintaining a clear future vision through the ongoing review of the innovative technologies we have produced.

Brand

The Muratec brand is a product brand that serves as a testament to the reliability of Murata Machinery Group products and services. It is also a corporate brand that was established in 1991 as a means of visually conveying the Murata Machinery Group corporate philosophy and social responsibility.

The distinctive design of the Muratec brand logo features representations of a person and a machine face-to-face and connected to each other inside the "M" in the logo. It symbolizes the creation of new technologies, the provision of products that satisfy customers' needs, and innovation that can help create a more prosperous society.

Changes in Brand Logos

Trademark of the Nishijin Jacquard
Machine Works

After changing the company name
to Murata Machinery,
"M murata" introduced as the brand logo.

New brand logo introduced on
Murata Machinery's 50th anniversary

New brand "MURATEC" established